විෂය නිර්දේශය · Syllabus
Full 24-week curriculum
This 24-week, 100% online curriculum is designed to transform absolute beginners into capable entrepreneurs and corporate innovators. The syllabus focuses on the entire lifecycle of enterprise development, from generating a viable business idea and securing funding to building operational systems and scaling the business. Upon completion, students will have a comprehensive digital portfolio of business plans and strategic models, qualifying them to launch their own startup or transition directly into a Bachelor of Business Administration (BBA) or BSc in Entrepreneurship and Enterprise Management. The course is strictly practical and project-based. There are absolutely no written exams. All assessments are evaluated through digital business models, financial projections, and strategic growth blueprints submitted online.
Module 1 · Weeks 1-4
Foundations of Entrepreneurship & Ideation
Cultivating the entrepreneurial mindset, discovering market gaps, and validating new business ideas.
- Week 1The Entrepreneurial Mindset: Understanding what drives enterprise development. The difference between small business ownership, scalable startups, and corporate intrapreneurship.
- Week 2Design Thinking & Problem Solving: How to identify genuine consumer pain points. Using empathy mapping to understand what the market actually needs, rather than guessing.
- Week 3Idea Generation & Market Feasibility: Brainstorming techniques for new products or services. Conducting primary and secondary market research to test if an idea has commercial potential.
- Week 4The Minimum Viable Product (MVP): Understanding the Lean Startup methodology. How to build a basic, low-cost version of a product to test market reaction before investing heavy capital.
Module 2 · Weeks 5-8
Business Modeling & Strategy
Structuring the idea into a logical, profitable, and sustainable business model.
- Week 5The Business Model Canvas: Visually mapping out a business. Defining the value proposition, key partners, customer relationships, and revenue streams on a single page.
- Week 6Competitive Analysis & Positioning: Identifying direct and indirect competitors. How to carve out a unique selling proposition (USP) and position the brand in a crowded market.
- Week 7Revenue Models & Monetization: Exploring different ways to make money, including subscriptions, freemium models, direct sales, licensing, and marketplace commissions.
- Week 8Strategic Planning for New Ventures: Setting 90-day, 1-year, and 3-year milestones. Understanding OKRs (Objectives and Key Results) to keep a new enterprise on track.
Module 3 · Weeks 9-12
Enterprise Finance & Funding
Managing cash flow, pricing products profitably, and securing the capital needed to grow.
- Week 9Startup Financials & Bootstrapping: How to launch a business with minimal funding. Understanding basic cash flow management and the dangers of high burn rates.
- Week 10Costing, Pricing, and Break-Even: Calculating fixed and variable costs. How to price a product to ensure healthy profit margins while remaining competitive.
- Week 11The Funding Landscape: Exploring different avenues of capital: Angel investors, Venture Capital (VC), bank loans, government grants, and crowdfunding.
- Week 12Crafting the Investor Pitch: How to design and structure a 10-slide pitch deck that captures investor attention. Understanding what investors look for (team, traction, and market size).
Module 4 · Weeks 13-16
Go-To-Market Strategy & Customer Acquisition
Launching the product to the public and securing the first paying customers.
- Week 13The Go-To-Market (GTM) Strategy: Planning a successful product launch. Choosing the right distribution channels (direct-to-consumer, retail, B2B wholesale).
- Week 14Digital Brand Building: Establishing a digital footprint. Basics of setting up a conversion-optimized website, social media presence, and brand identity on a budget.
- Week 15Sales Mechanics & Lead Generation: How to acquire early adopters. The basics of B2B cold outreach, networking, and setting up a simple customer relationship management (CRM) workflow.
- Week 16Building Strategic Partnerships: How to negotiate and leverage partnerships, affiliates, or joint ventures to reach a larger audience without a massive marketing budget.
Module 5 · Weeks 17-20
Operations, Legalities & Scaling
Setting up the legal framework and building operational systems that allow the business to grow without breaking.
- Week 17Legal Structures & Intellectual Property: Choosing between sole proprietorships, partnerships, and limited liability companies. Basics of protecting trademarks, copyrights, and patents.
- Week 18Operational Workflows & Supply Chain: Mapping out the daily operations of the business. How to source materials, manage inventory, and deliver the service efficiently.
- Week 19Building the Founding Team: When and how to hire the first employees. Understanding equity splits between co-founders and building a strong company culture from day one.
- Week 20Scaling and Growth Strategies: How to transition from a startup to an established enterprise. Exploring franchising, international expansion, and scaling operations safely.
Module 6 · Weeks 21-24
Corporate Innovation & Capstone Preparation
Exploring enterprise development within existing corporations (intrapreneurship) and executing the final graduation project.
- Week 21Corporate Intrapreneurship: How enterprise development works inside large companies. Pitching new product divisions to executives and driving internal corporate innovation.
- Week 22Sustainable Business Practices (ESG): Building modern enterprises that prioritize Environmental, Social, and Governance standards for long-term survival.
- Week 23Capstone Execution: Dedicated 40-hour week to research, structure, and document the final enterprise development portfolio.
- Week 24Final Documentation Assembly: Reviewing, formatting, and submitting the final Capstone business package to the digital portal.
Final assessment
Capstone assignment
A comprehensive digital document (Enterprise Blueprint and Launch Plan) submitted directly to the Examination Council. No live presentation or written exam is required.
To graduate and prove readiness for a BBA or BSc degree, students will build a fully functional, comprehensive enterprise development plan. The specific industry context, market condition, or business scale will be determined by the Trident Campus Examination Council and lecturers prior to Month 6. Students must apply that assigned scenario to one of the following practical tracks:
Track A
The Startup Venture (New Enterprise Creation)
Submit a comprehensive "Startup Business Plan and Pitch Deck." The student must document a complete strategy for launching a brand-new company in the assigned industry. This includes the finalized Business Model Canvas, a verified MVP testing strategy, a 1-year financial projection, and an investor-ready pitch deck.
Track B
The Scale-Up Strategy (SME Expansion)
Submit an "Enterprise Scaling & Expansion Blueprint." The student will receive a dossier on a successful small business that has hit a growth plateau. The student must analyze the data and submit a detailed strategic plan to expand the business into a new geographic market, launch a major new product line, or restructure operations for mass scale.
Track C
The Corporate Innovation Initiative (Intrapreneurship)
Submit a "Corporate Venture Proposal." The student will be assigned a scenario within a large, traditional corporation that is losing market share to agile startups. The student must design a new internal startup division, mapping out the product concept, the required budget, the internal operational workflow, and the executive pitch required to get the project greenlit by the board of directors.
24-week accelerated pathway · 60 credits · assessed online without written examinations
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