විෂය නිර්දේශය · Syllabus
Full 24-week curriculum
This 24-week, 100% online curriculum is designed to transform absolute beginners into capable business professionals. The syllabus bridges the gap between theoretical management principles and practical, modern business operations. By the end of this course, students will have the strategic thinking, financial literacy, and operational skills required to launch their own venture or transition directly into a Bachelor of Business Administration (BBA) or BSc in Business Management program. The course is strictly highly practical and project-based. There are absolutely no written exams. All assessments are evaluated through digital business plans, financial spreadsheets, and strategic reports submitted online.
Module 1 · Weeks 1-4
The Foundations of Modern Business
Understanding how a business operates, the economic environment it exists in, and the different legal structures available.
- Week 1Introduction to Business Architecture: What defines a successful business? An overview of goods versus services, supply and demand, and the primary functions of an enterprise (Operations, Marketing, Finance, HR).
- Week 2Business Structures & Legalities: Understanding the differences between sole proprietorships, partnerships, and limited liability companies (Pvt Ltd). How to legally structure and protect a business.
- Week 3Micro & Macro Economics for Managers: Understanding market forces, inflation, interest rates, and how global economic trends impact local business decisions.
- Week 4The Business Model Canvas: Learning how to visually map out a business strategy, identifying key partners, value propositions, customer segments, and revenue streams.
Module 2 · Weeks 5-8
Financial Accounting & Resource Management
Learning the language of business. Understanding how money flows in and out of a company and how to read financial health.
- Week 5Fundamentals of Accounting: Understanding the accounting equation (Assets = Liabilities + Equity). The difference between cash and accrual accounting.
- Week 6The Three Core Financial Statements: How to read, understand, and construct an Income Statement (P&L), a Balance Sheet, and a Cash Flow Statement.
- Week 7Budgeting & Forecasting: How to project future revenues and expenses. Understanding fixed versus variable costs and calculating the break-even point.
- Week 8Corporate Finance Basics: How businesses raise capital (debt vs. equity financing) and how to evaluate the return on investment (ROI) for new projects.
Module 3 · Weeks 9-12
Marketing Strategy & Consumer Relations
How to identify a target market, position a product, and drive sales in a competitive digital landscape.
- Week 9The Marketing Mix (The 4 Ps): Product, Price, Place, and Promotion. How to align these elements to create a compelling market offering.
- Week 10Market Research & Consumer Behavior: Techniques for gathering customer data, analyzing competitors, and understanding the psychological drivers behind purchasing decisions.
- Week 11Digital Marketing Fundamentals: An overview of modern customer acquisition, including SEO, social media strategy, content marketing, and email funnels.
- Week 12Sales Strategy & Customer Relationship Management (CRM): The mechanics of a sales funnel. How to acquire, retain, and manage customer relationships for long-term profitability.
Module 4 · Weeks 13-16
Human Resources & Organizational Behavior
Managing the most important asset of any business: its people. Learning how to lead, motivate, and structure a team.
- Week 13Organizational Structure & Culture: Designing a company hierarchy (flat vs. tall structures). Understanding how corporate culture impacts productivity and retention.
- Week 14Recruitment, Selection, & Onboarding: How to write effective job descriptions, conduct professional interviews, and legally hire top talent.
- Week 15Motivation & Leadership Theory: Exploring different leadership styles (autocratic, democratic, transformational) and understanding what drives employee performance.
- Week 16Performance Management & Conflict Resolution: How to conduct employee evaluations, handle workplace disputes, and manage underperforming staff legally and ethically.
Module 5 · Weeks 17-20
Operations & Supply Chain Management
Ensuring the business delivers its product or service efficiently, safely, and profitably.
- Week 17Operations Strategy & Process Design: How to map out and optimize the step-by-step processes that turn raw materials (or digital inputs) into a finished product.
- Week 18Supply Chain & Inventory Management: Managing vendor relationships, understanding logistics, and optimizing inventory levels (Just-In-Time vs. safety stock).
- Week 19Quality Control & Continuous Improvement: Introduction to methodologies like Lean Management and Six Sigma to reduce waste and improve customer satisfaction.
- Week 20Project Management Fundamentals: Using Agile and Waterfall methodologies to plan, execute, and deliver business projects on time and under budget.
Module 6 · Weeks 21-24
Strategic Management & Capstone Preparation
High-level executive decision-making. Tying all previous modules together to steer a company toward long-term success.
- Week 21Strategic Planning & SWOT Analysis: How executives assess a company's Strengths, Weaknesses, Opportunities, and Threats to formulate long-term goals.
- Week 22Change Management & Crisis Resolution: How to lead a company through major technological shifts, economic downturns, or public relations crises.
- Week 23Capstone Execution: Dedicated 40-hour week to research, calculate, structure, and document the final enterprise business plan.
- Week 24Final Documentation Assembly: Reviewing, formatting, and submitting the final Capstone business portfolio to the digital portal.
Final assessment
Capstone assignment
A comprehensive digital document (Business Plan & Financial Model) submitted directly to the Examination Council. No live presentation or written exam is required.
To graduate and prove readiness for a BBA or BSc degree, students will build a fully functional, comprehensive business plan. The specific industry context, market condition, or business scale will be determined by the Trident Campus Examination Council and lecturers prior to Month 6. Students must apply that assigned scenario to one of the following practical tracks:
Track A
The Startup Launch Plan (Entrepreneurship)
Submit a comprehensive digital "Business Plan" for a brand-new company within the assigned industry. The student must document the executive summary, market research, detailed operational workflow, marketing strategy, and provide a fully calculated 12-month financial projection (Income Statement and Cash Flow) proving the business can achieve profitability.
Track B
The Corporate Turnaround Strategy (Consulting)
Submit a "Strategic Audit & Turnaround Blueprint." The student will receive a dossier on a failing company from the lecturers (e.g., poor cash flow, high employee turnover, outdated marketing). The student must analyze the data, identify the root causes of the failure, and submit a detailed, step-by-step strategic plan to restructure the HR, Operations, and Financial departments to save the company.
Track C
The Market Expansion Project (Executive Management)
Submit a "Market Entry & Scaling Strategy." The student will be given a scenario of a successful local business that wants to expand internationally or launch a massive new product line. The student must submit a detailed project management plan outlining the supply chain logistics, the international marketing strategy, the new organizational hiring structure, and the budget required for the expansion.
24-week accelerated pathway · 60 credits · assessed online without written examinations
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